ByRiri

What began as a small boutique on a quiet London street has grown into BYRIRI — a stylish brand where elegance meets simplicity. Founded by Rihanna Adams, known as RIRI, it started with a passion for timeless fashion and a mission to help women feel confident and beautiful. BYRIRI’s story is a heartfelt reminder that with purpose and authenticity, you can inspire and uplift others.

At BYRIRI, we design clothing that celebrates beauty while honoring the planet. With sustainable materials, ethical values, and timeless style, we aim to inspire confidence, connection, and conscious living — one piece at a time.